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Privacy

How we handle your information.

Last updated 11 July 2026.

Who this covers

This notice covers rlaconsulting.co.uk, including the free CS Diagnostic, our newsletter sign-ups, and any enquiry you send us. RLA Consulting Ltd (Company No. 17276770) is the data controller. If you have questions, email pedro.almeida@rlaconsulting.co.uk.

What we collect

Depending on how you interact with the site, we may collect:

  • Your name and email address, when you download a free resource, join the newsletter, or submit the CS Diagnostic
  • Your answers to the CS Diagnostic questionnaire, including anything you write in the free-text fields
  • Basic website analytics (pages viewed, approximate location, device type), collected in a privacy-friendly way that does not track you across other sites
  • Anything you tell us directly by email or on a call

Please do not include personal data about your own customers in your Diagnostic answers. Describe your process, not named individuals.

How we use it

  • To send you the resource, report, or reply you asked for
  • To send you occasional emails about Customer Success, if you have opted in, with an unsubscribe link on every one
  • To follow up about a discovery call or a service you have enquired about
  • To improve the Diagnostic and our other free resources

Our lawful basis is either your consent (newsletter sign-ups, the Diagnostic) or our legitimate interest in responding to your enquiry.

The CS Diagnostic and AI

Your Diagnostic report is prepared with AI assistance: your answers are scored against our nine-stage retention model, and the written report is drafted using Anthropic's Claude. Every report is personally reviewed by Pedro Almeida before it is sent to you, normally within one working day. Anthropic does not use API data to train its models by default, and processes it under a data processing agreement.

How long we keep it

Diagnostic answers and reports are kept for up to 24 months, so we can follow up sensibly and improve the model, then deleted. Newsletter details are kept until you unsubscribe. You can ask us to delete your data at any time; see your rights below.

Who we share it with

We do not sell your data. It is shared only with the tools that make the service work: our form provider (Tally), our email tool, Anthropic (for report drafting, as above), and our hosting provider (Cloudflare). Each is bound by its own data protection terms.

Your rights

Under UK GDPR you can ask to access, correct, or delete your data, or withdraw consent at any time. Email pedro.almeida@rlaconsulting.co.uk and we will respond within a month. You can also complain to the ICO at ico.org.uk if you are unhappy with how we have handled your data.

Cookies and analytics

We use privacy-friendly website analytics that does not use cookies or track you across other sites. No advertising trackers are used on this site.

© 2026 RLA Consulting Ltd. Company No. 17276770. United Kingdom.
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pedro.almeida@rlaconsulting.co.uk